About runandup

Brand introduction:

When it comes to Runandup classic canvas shoes, people who have seen classic Hollywood movies may associate DUSTIN HOFFMAN, the legendary Hollywood movie star, with the fact that he is definitely a fan of canvas shoes. In the classic Hollywood film Graduates, Dustin Hoffman's role accurately reflects the unique passion of young people of that era, who yearn for the future, yearn for justice, and pursue their happiness. Dustin Hoffman's pale brown canvas shoes represent a generation of trends and classics, the classic magic of canvas shoes can be seen from this spot!

Runandup has inherited this classic, wear-resistant and flexible canvas upper, unique appearance design, detail-oriented tradition, shows the Runandup classic family to experience the new splendor completely. The combination of classics and fashion , this is the Runandup positioning of the classic tide card!

Since the 1960s, the classic and robust characteristic of canvas shoes, like jeans, has become a symbol of teenagers, a trendy brand and a synonym for fashion. The restriction-free style makes it a must-have item for trendsetters.

Runandup canvas shoes are easy to wear, whether traveling or doing sports will be one of the best choices. Wearing a pair of canvas leisure shoes, either wandering in the countryside of grain fragrance, or being embraced by the nature of red maple leaves, or strolling in the avenue of metropolises, it is really a wonderful enjoyment.

Runandup canvas shoes are a kind of "symbol" that can run through the past and the present, and even take people to the future. Runandup canvas shoes are a kind of "weapon" full of spiritual energy and give you aggressive tension. The rubber sol of canvas shoes is a "medium" that can help people find those friends full of positive energy. Run and up, is not only the embodiment of cultural tension, but also an extension of life style symbols, reflecting a positive attitude towards life!

LOGO explains:

The main color of Runandup brand is classic grass green, which represents hope and vitality, the bubbles around the logo describe a flourishing artistic conception, and the whole brand image looks classic and gestates positive force. The brand word Runandup is made up of three words, "run" represents action, "and" is a conjunction, "up" is a positive mood. Runandup is intended to create a successful life of faith. The brand artistic conception lies in creating the classic, elegant and aggressive image of those successful people.

Brand positioning and crowd:

Brand positioning in the classic tide brand, positive brand concept, there is faith. Runandup is intended to create a successful life of faith, the brand mood is to create classic elegance and positive success of the classic image of successful people.

The orientation crowd lies in the city fashion white-collar, follows the classical tidal current front line and the enterprise has the certain achievement successful person, they have own unique tastes and beliefs to enjoy the height of life they have already reached. They enjoy the classic life in the elegant while still actively motivated, constantly enterprising. Life means their classic success story!

Brand slogan:

For a better life!

Runandup brand concept:

A brand with its connotation never needs to worry about being imitated.

Appearance is easy to learn, but what really supports the appearance is the connotation of the brand. Unexpectedly, a pair of canvas shoes brings you a long lasting trend and classic.

Set up brand image with complete differentiation

Canvas shoes has be developed rapidly representing the trend and classical magic since they were born in the early 20th century. However, it will be difficult to occupy a place in the market, if it runs business like other traditional ones. So Runandup adopted a differentiation strategy on its brand concept since its establishment.

Runandup is not only famed for its fashionable and classical design and production, but also its choice of fabrics is fastidious as well, requiring the use of organic materials so as to reduce the damage to the environment. The large and plump Xinjiang high-quality cotton is chosen coupled with the local people's original twisting technology, making the canvas in fine texture with excellent support, breathability and color. Not only the insistence on high-quality technology, but also a mixture of design expertise, such as simple and distinguished lines, unrestrained cutting, exquisite fine fabrics, Runandup makes the wearers both in work and in daily lives have no sense of bondage.

In fabric production, the Runandup canvas uses shuttleless looms (fabric with structure is strong, less defects and high efficiency), and the traditional weaving technique of an old-fashioned shuttle looms are used to weave fabrics free of chemical adhesives. Craftsmen have weaved fine pieces of cotton into a canvas for nearly a hundred years. Each process is elaborate and time-consuming. The texture is simple and colorful even without bright colors.

Runandup has been greatly influenced by German manufacturing in terms of craftsmanship, so it often does not pursue price, but value, not pursue advertising, but word of mouth, not pursue speed, but quality. Strictly abide by pure craftsman, regardless of cost, only to make the best canvas shoes. All Runandups are produced by the local craftsmen through a series of operations, such as cutting canvas, stitching the shoe body, sticking the rubber head, sticking raw rubber with bare hands, fixing outsole and vulcanizing into the vulcanizing tank, etc., to produce the canvas shoes with the traditional technology. The canvas shoes produced by this classic process are soft elastic Q, wearable and durable, and the outline of the shoe body is smooth and does not deform.

For product packaging and brand tonality:

In order to enable customers to better access to consumer experience and achieve product differentiation, Runandup pay attention to exquisite packaging while strictly implementing the concept of environmental protection, reflecting the brand social responsibility.

Product tags highlight the classic brand image, reflect the elegant tone and urge people to move forward, gift cards and instructions share with you the brand story and brand connotation, let consumers know that this is a pair of unusual canvas shoes. And hanging tags and instructions are made of environmentally recyclable Kraft paper, which itself is made of recycled pulp as raw materials after 20 processes of meticulous processing and manufacturing of waste paper, in line with the latest environmental protection concept.

And different from other products in the general market, each pair of Runandup canvas shoes are carefully wrapped in food-grade cotton paper with moisture-proof, oil-proof and oxidation-resistant, and each pair of shoes is packed into an exquisite non-woven bag, which is internationally recognized as environmental protection products for the protection of the earth's ecology. The outer packaging of the products is environmentally friendly and renewable Kraft paper handbags. The concept of environmental protection is from inside to outside. Every detail of the Runandup brand is so warm and intimate that every successful person who owns Runandup fulfils his unshakable responsibility for environmental protection and endless yearning for the beautiful things.

Runandup spends 1.3 times as much as the average brand each year on improving the tone of its brand as on environmental protection and consumer experience. But they still insist to make those brand fans love Runandup brand even more. Although this model increases costs, it is rightly in this cultural concept that Runandup has welcomed a number of new brand enthusiasts and has built up its own precise consumers, who are often stable, high-frequency and high quality customers.

Ensuring word-of-mouth, focusing on customer experience.

Runandup not only produces products with a pious heart, but also exerts its utmost in its hospitality on the way. As long as you buy Runandup canvas shoes, you can get a brand gift card, free to become a brand member, enjoy the benefits of membership. Together with Runandup, with practical action to care for the earth, protect the environment, live a wonderful life and feel the beauty of the world!

In addition, as long as you have any dissatisfaction with Runandup products, you can choose to return or replace them. Or, if you are only interested in the story and product of the Runandup brand, you can listen to its story, learn about its product, and then turn away. We firmly believe that every time you learn about Runandup, you will increase your appreciation of the Runandup brand, and feel the positive attitude of Runandup towards life. This is: Run and up!

Pursuing brand value

At the very beginning of its founding, Runandup's position was "brand rather than business." We firmly believe that as long as the brand is well done, people will naturally trust it, and then willing to consume, and future growth is a natural thing. The brand culture behind the product can be outstanding or even unique. Appearance is easy to learn, but what really supports the appearance is the connotation of the brand. A brand with its connotation does not need to worry about being imitated.

Devoting to the public good, being as good as water.

In a commercialized society, Runandup, while developing itself, also repays the society with practical actions, and consciously assumes corresponding social responsibilities in the market competition. Whether it is concerned about children or young people, Runandup is actively practicing the social responsibilities of the enterprise, gaining high trust degree in the public, and thus winning more and more customers' goodwill and impressiveness, thereby enhancing the brand influence of Runandup.

All products that Runandup sells globally are of hot-selling styles, and part of the profits from each product sold will be used in the student program of Runandup Youth Care Foundation.

Runandup canvas shoes bring people unforgettable warmth and energy.